The Startup Squad

The Startup Squad empowers girls to realize their potential, whatever their passions.

We believe that entrepreneurship can help elementary school girls develop important life skills, be all they can be, and chase their dreams with confidence and conviction. Whether she’s opening her first lemonade stand or launching her business on Shark Tank, we encourage each and every girl to embrace her unique gifts, believe in her abilities, and break the proverbial glass ceiling – because Girls Mean Business.

Watch for the launch of The Startup Squad book series coming from Macmillan Publishers in spring 2019, plus other news and products coming soon.

A Note from Brian Weisfeld, founder of The Startup Squad

I’ve been lucky to have had a rewarding career. I’ve helped build some world-class brands and companies, including IMAX and, and in the process created hundreds of jobs. But it was spending time with my two daughters that inspired my latest efforts, which I consider my most important work to date.

When my oldest daughter was 8 years old, she struggled to sell Girl Scout cookies, and then fumbled around trying to run a charity bake sale with a friend. She was incredibly enthusiastic! But she didn’t know what to do while she stood at the end of our driveway, surrounded by delicious baked goods.

A few months later, while reading books with my girls, I got frustrated with some of the negative influences I saw marketed to girls.

That’s when the proverbial lightbulb went off in my brain. Those two events came together in one significant moment, and I decided to create a brand for elementary school girls that would inspire and nurture their entrepreneurial spirit.

Because not every girl wants to be a princess. Some want to run the castle. Design the moat. Or break the glass slipper and open a company with better footwear.

And so, The Startup Squad was born.

Let me be clear: We’re not just about creating the next generation of female entrepreneurs (although that would be amazing, too!). The Startup Squad is about helping girls reach their potential, whatever their passions. About helping them become more than they can imagine by exploring entrepreneurship at an early age. About teaching them basic business skills. And about helping them learn grit, a growth mindset, and how to fail, and then start again. And again.

In Spring of 2019, The Startup Squad will launch the first novel in its series from Macmillan Publishers. We’ll let you know when that’s happening, but there’s so much more to come in addition to the books. Check in often for updates and stories about young girls and successful women who’ve created businesses that are changing the world and improving their lives as well as the lives of the people around them.

We’re all about girl power here! Hopefully you and your girls will feel inspired and empowered by the stories, messages, and advice we share. Then, maybe someday, your girls will be the role models for the generation that follows.

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